Testimonials are “social proof” that helps prospects feel more confident that they can trust you. Testimonials are more persuasive if they also have pictures of the person giving the quote, so ask your clients if it’s okay to use their photo and their words. (Don’t have any clients yet? Skip this for now, you’ll be fine!)
Testimonials are “social proof” that helps prospects feel more confident that they can trust you. Testimonials are more persuasive if they also have pictures of the person giving the quote, so ask your clients if it’s okay to use their photo and their words. (Don’t have any clients yet? Skip this for now, you’ll be fine!)
Testimonials are “social proof” that helps prospects feel more confident that they can trust you. Testimonials are more persuasive if they also have pictures of the person giving the quote, so ask your clients if it’s okay to use their photo and their words. (Don’t have any clients yet? Skip this for now, you’ll be fine!)
Helpful Copywriting Tip: ( Delete this)
This final call-to-action (CTA) is where you direct people to where you MOST want them to go next.
Options could be:
-To your services page to check out what you have to offer
-To your freebie again if your main goal is list building
-To your About page if it’s important to you that they learn more about how you work